Are you looking for the best free website traffic checker tools to help you track how much traffic any website gets?
When you can see how much traffic a competitor is getting, compare traffic on different websites, or even take a deeper dive into your own traffic, you can use that data to improve your marketing strategies to get more traffic and make more money with your website.
In this article, we’ll take a look at the best free website traffic checker tools that you can use to look up the traffic of any website.
Features to Look For in Free Website Traffic Checker Tools
While the free website traffic checkers on our list have a lot of similar features, there are a few that will stand out, too. You’ll want to use the one that has the right features you need for looking up or monitoring website traffic.
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When you’re looking at traffic checker tools, look for some of these features and choose which ones are the most important for you:
- Top Keywords: When you’re doing keyword research, seeing the terms that other sites are ranking for is incredibly helpful. Get new keyword ideas straight from your competitors!
- Top Pages: There are multiple reasons why you might want to find out the top pages a website is getting traffic to, like when you’re looking for new content ideas for your site on your competitors’ sites.
- Traffic Channels: Where are your competitors’ visitors coming from? Are they getting tons of social and referral traffic, are they running a lot of paid ads, or is most of their traffic organic? You can find out with some free traffic checkers.
- Backlinks: Want to get an idea of where any site is getting its backlinks from? This can help you with your own link building strategy.
Which of those features are the ones you need in a free website traffic checker?
Now, let’s dive into our list of tools!
Our Favorite Free Website Traffic Checkers
The top traffic checker tools on our list are:
- Semrush
- SERanking
- SimilarWeb
- Website Traffic Checker
- Serpstat
- Website SEO Checker
1. Semrush
Semrush is one of the top SEO platforms out there. Besides offering free traffic checker tools, you can do a huge amount of SEO, content, PPC, and competitor research all in one place.
Just a few of the things you can do with Semrush include:
- Look up what keywords your competitors are ranking for
- Track your website’s keyword rankings
- Discover new keywords you can use on your website to get more traffic
- See where your competitors are getting their backlinks from, so that you can use some of the same tactics
- And much more
To use Semrush as a free website traffic checker, you’ll want to sign up for their free account. Although the free account is limited, Semrush is still #1 on our list because of its power. We recommend using all of your searches on the platform every day to do as much free research as possible!
When you enter the URL of your website, a specific page on your website, or any other domain or page of any website, you’ll get a ton of information about that domain’s or page’s keywords, links, organic visits, and more.
And with Semrush’s Keyword Magic Tool, you can discover new keywords that you can use to grow your traffic and get more business.
To get the free version of Semrush, just click the Skip Trial button on the plan choice page.
In our opinion, Semrush is the best free website traffic checker tool, even though the free version is limited. The information it provides is just so valuable.
2. SERanking
SERanking is another place where you can find a pretty big dashboard of tools that are designed to help you with your SEO and marketing efforts. When you input a URL into their Website Traffic Checker, you’ll be directed to the free version of the report, which actually includes a good number of metrics. With the free version, you can run a report on three different domains or URLs per day.
Input your own domain or a URL on your own site, or use it to research your competitors.
Although the free version is limited to three searches per day, we like that you get quite a few metrics and insights in the results! That includes:
- Estimated total organic traffic
- Number of keywords
- Traffic by country breakdown
- Top 10 keywords, including their search volumes, SERP features, and more
- Top 10 pages by organic visits
- Organic competitors
- Paid traffic keywords
Overall, SERanking provides quite a bit of data in a layout that’s easy to navigate.
3. SimilarWeb’s Chrome Extension
If you’re a Chrome user, SimilarWeb makes a Chrome extension that can quickly show you how much traffic a website gets, plus a couple other metrics that are really helpful!
Once you have the extension installed, you can just click on it while you’re visiting any website to see a graph of how much traffic the website has gotten over the past 3 months, plus an estimate of the site’s bounce rate, pages per visit, monthly visits, and average visit duration.
Beneath that, you’ll see traffic broken down by country, and a graph of traffic sources for the site including its organic, direct, referral, social, paid display ads, and email traffic.
If you click the button in the extension results to visit the SimilarWeb website, you’ll be able to access a couple more metrics as well. like the top 5 keywords and top competitors.
With the free version of SimilarWeb, you’ll be limited to 15 uses of the extension per week. In our opinion, that’s a pretty great deal for all of the metrics you’re getting.
4. Website Traffic Checker
Website Traffic Checker is part of Neil Patel’s larger set of SEO tools, Ubersuggest. You’ll actually only get one free search per day if you don’t want to create an account, but it’ll increase to 3 searches per day if you create a free account.
Website Traffic Checker is great for seeing some basic information about a domain or particular page URL. You’ll see metrics like:
- Number of organic keywords
- Estimated organic monthly traffic
- Number of backlinks
- A graph of the past 4 months of organic traffic
- Number of ranked keywords
- Top pages, including social shares
- Top keywords by country, including volume and position
The layout of this one is really clean and easy to navigate.
5. Serpstat
Although you have to create a free account to use Serpstat right off the bat, you get quite a few traffic metrics for free, and you get 10 free searches per day.
Like some of the other tools on our list, this free website traffic checker is part of a larger set of tools. Once you have an account and you run a traffic analysis, you’ll be brought to a dashboard with a bunch of different information.
Right away at the top, you’ll see estimated search traffic, organic keywords, paid keywords, and visibility.
Other stats included with Serpstat are:
- Top 10 organic keywords, including new, lost, improves, and declined
- Keyword position distribution
- Visibility trend graph
- Traffic trend graph
- Organic search competitors
- Top 10 organic landing pages, including keywords for each
Overall, Serpstat is a solid option to use for your free website traffic checker.
6. Website SEO Checker
If you don’t mind ads, Website SEO Checker’s website traffic checker is a truly free tool with no limits and no free account you have to sign up for to use it. It doesn’t give the same amount of detail as the others and only provides domain data (not for a specific page), but sometimes you just don’t need all that data.
With this free tool, you get the top 8 pages of any domain, plus their number of keywords, traffic, and traffic percentage. That’s not too impressive, but you also get the top 50 keywords for the domain, plus position, volume, CPC, and keyword difficulty data. This is much more than the other tools on our list, so if it’s keywords you’re after, this might just be the one for you!
The data is pulled from Semrush, so you do get prompted to sign up for Semrush if you want more.
BONUS: Track Your Own Traffic with ExactMetrics
Do you find tracking your own traffic difficult and time-consuming? If your website is built with WordPress, you’ll want to check out ExactMetrics.
ExactMetrics is the best premium WordPress analytics plugin. With ExactMetrics, there’s a whole list of things you can set up and monitor in Google Analytics and your WordPress dashboard in order to quickly and easily track your own website traffic.
Our most popular features include:
- Easy eCommerce setup and tracking
- Top outbound andtop affiliate link clicks
- GDPR compliance
- Scroll tracking
- Form tracking
- Video play tracking
- Search Console integration
- Reporting on channels, social media, campaigns, and much more all inside your WordPress dashboard
With ExactMetrics, you can access all your most important data in a few clicks.
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That’s our list of the best free website traffic checkers!
If you liked this article, we bet you’d also like to check out:
How to Track Website Traffic in Google Analytics (Tutorial)
How Does Google Analytics Work? (Ultimate Beginner’s Guide)
12 Key Google Analytics Metrics Every Business Should Track
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